UN Human Rights 75 New York

Task

The UN celebrated the 75th anniversary of the signing of the Universal Declaration of Human Rights. To bring awareness of it to the public, they tasked Makhulu Media with creating a series of videos. This version began as a clip that was played on a 6-meter wide screen at Geneva Airport's arrivals terminal. From it an HD version was created in both English and French. The English version was played in taxi cabs in New York City.

Client

Makhulu Media

Tags

Video

Strategy
Multi-format adaptation — scaled a large-format airport display into HD versions for New York taxi cabs, requiring careful re-timing for shorter viewer dwell times.
Design
Full end-to-end production including storyboarding, art direction, and 2D animation, with English and French language versions produced from the same master.
UN Human Rights 75 New York video

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