The Formosa Apparel Co.

Task

The client wanted a striking logo that would look good in color as well as black & white. After an initial video meeting a few concepts were created and the client responded very well to two of them. In the end he got both to do with as he saw fit.

Client

Tags

Video

Strategy: Dual-concept exploration approach — developed two strong visual directions in parallel so the client could choose, or keep both for different use cases.
Design: Versatile mark designed to perform equally well in full colour and black & white, with clean silhouettes suitable for apparel branding.

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